UXD Focus: Dan Eckles on User Experience Design

As more consumer-facing brands look for ways to keep their current customers while implementing measures to help attract new ones, creating a positive user experience has been at the forefront of any new initiatives. Unfortunately, unless something goes wrong, the importance of the user experience goes unnoticed.

But that trend seems to be shifting as more user experience design (UXD) programs are being added to the curriculum of colleges and universities. In essence, the user experience, whether positive or negative, has a direct correlation with how someone feels when interacting with a product, whether digital or physical.

In most instances, designers focus on factors within their own control, such as usability, performance, design, look, feel and how humans will potentially interact with a particular finished product. Why is all of this important?

A positive customer experience with any product is the best form of PR and marketing available. Most people will usually make a purchasing decision based on the feedback of others. You’ve heard the saying, “bad news travels fast.” The same goes for good news. This underlies the importance of the user experience.

This is especially important when dealing with digital properties. These days, interpersonal consumer transactions have been replaced with impersonal ones. People now have the ability to go online using a computer or mobile device and buy anything they want, making the need to visit a brick-and-mortar establishment virtually unnecessary.

Forward-thinking companies understand that the best way to compete in an ever-expanding digital economy is to have a better user experience than their competitors. This is also why UXD is one of the fastest growing interactive careers in today’s job marketplace “Your success (as a UX designer) is going to be dictated by how users feel and how users interact with your product or system,” said Dan Eckels, an experienced UX designer. “If you aren’t thinking about users, then users aren’t going to be thinking about you.”

The best part about being a UXD designer is that these professionals, in many cases, have all transitioned out of other industries, adding to its uniqueness. Jobs are popping up across the country and experienced UXD professionals are in high demand. As a working professional, it only makes sense to go where the action is.

UXD is not only engaging and exciting; it’s also an industry with possibilities and exponential personal and professional growth opportunities.

The editorial team at Kent State Online is composed of dedicated professionals with expertise in higher education, digital marketing, and content strategy. Our mission is to create insightful, engaging, and informative content that empowers prospective students to make informed decisions about advancing their education and careers.
Latest Blogs
In today’s digital world, computer science skills are essential for students of all ages, from elementary school through high school. Beyond coding, computer science fosters problem-solving, critical thinking, and adaptability—skills that are invaluable across all fields and crucial for navigating our technology-driven society. Recognizing this need, Kent State University’s 100% online Master of Education in Educational Technology program offers a Computer Science Endorsement Preparation concentration, equipping educators to integrate and teach computer science in K-12 settings. Here’s why computer science education matters and how this endorsement supports the growing need for tech-literate educators.
The need for geospatial professionals has skyrocketed in recent years, with industries like urban planning, public health, transportation, and environmental management relying heavily on Geographic Information Science (GISc). An online Master’s in Geographic Information Science from Kent State University offers the skills, flexibility, and credentials needed to enter or advance in this high-demand field. Here’s why this program is your gateway to a thriving geospatial career.
At Kent State University, preparing future special educators goes far beyond teaching techniques—it’s about inspiring passion, resilience, and lifelong dedication. Few embody this spirit more fully than Dr. Andrew Wiley, a leader in special education and a champion for students and teachers alike.
Explore Our Online Programs
Find a Program
Online Minors
Online Non-Degree Graduate Licensure Programs
Get Started
Frequently Asked Questions (FAQs)
Center for Adult Veteran Services
Approximately 1,500 international students from 100 countries are enrolled at Kent State University. We’re excited to have you join us, and our international admission team is here to help you every step of the way.
About Kent State Online
Contact Us
Tuition and Costs
Meet Our Faculty
Contact Us