Key Components of a Sticky Site: Social Integration

Learn about the components of sticky soical integration. Read more about UXD from Kent State here!

Incorporating video and a well-written, frequently updated blog can help attract the attention of consumers and potentially convert them into viable leads. Having a website that leverages social media integration can also help raise visibility and boost traffic.

These days, there is no shortage of social media platforms that people engage with on a daily basis. Twitter and Facebook are two of the most popular; but others, like Instagram, Snapchat and Pinterest are also being leveraged to attract the attention of potential consumers.

“Combining your business with various social networking sites gives you the ability to connect with your consumers directly,” the according to the Houston Chronicle. “By being connected to your consumers and clients, you’ll have a better understanding of what they like and don’t like about your business–giving you the opportunity to make informed changes to your products and services faster than ever.”

Having a good social media strategy is a must. Consumers favorably view brands and other organizations that embrace social media and would be more inclined to do business with them than with those who don’t make social a part of their marketing strategy. Integrating social media into a website makes it easier for visitors to share information they find valuable with others in their networks, creating organic visibility and generating the indirect advertising that organizations covet.

An article on Hootsuite listed five suggestions on how to properly add social to a website, but one of the most critical was the inclusion of buttons that make it easy for people to click and share content, as well as to follow the brand or organization hosting the site.

“Not only do they help you increase awareness of your content, but when you provide your visitors the opportunity to share your content easily, you’re also improving user experience,” the website wrote.

Social media will only to continue to grow in size and scope, and proper leveraging of these platforms as tools can provide an added benefit to the organizations that use them.

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He is an Associate Professor in the Evaluation and Measurement program within the College of Education, Health and Human Services at Kent State University. He is also the program coordinator for the online Master of Education degree in Research, Measurement, and Statistics.
Dr. Astrid N. Sambolín Morales is an Assistant Professor in Kent State Online’s 100% Online Master of Education degree in Cultural Foundations. She received her PhD in Educational Equity and Cultural Diversity from the University of Colorado Boulder and completed a postdoctoral fellowship at the University of Pennsylvania. Her research provides a more nuanced picture of the agency, resistance, and empowerment enacted by displaced Puerto Rican m(others) in the U.S., and her work was funded by several grants, including the University of Colorado Natural Hazards Center, the BUENO Center for Multicultural Education, the URBAN Research Network, and the NAEd Spencer Foundation.
Felesia McDonald, ’14 is an adjunct instructor in the iSchool, teaching courses in the 100% Online Master of Science in User Experience. McDonald is also the Sr Manager UX Design at Optum, a branch of UnitedHealth Group.