Key Components of a Sticky Site: Social Integration

Learn about the components of sticky soical integration. Read more about UXD from Kent State here!

Incorporating video and a well-written, frequently updated blog can help attract the attention of consumers and potentially convert them into viable leads. Having a website that leverages social media integration can also help raise visibility and boost traffic.

These days, there is no shortage of social media platforms that people engage with on a daily basis. Twitter and Facebook are two of the most popular; but others, like Instagram, Snapchat and Pinterest are also being leveraged to attract the attention of potential consumers.

“Combining your business with various social networking sites gives you the ability to connect with your consumers directly,” the according to the Houston Chronicle. “By being connected to your consumers and clients, you’ll have a better understanding of what they like and don’t like about your business–giving you the opportunity to make informed changes to your products and services faster than ever.”

Having a good social media strategy is a must. Consumers favorably view brands and other organizations that embrace social media and would be more inclined to do business with them than with those who don’t make social a part of their marketing strategy. Integrating social media into a website makes it easier for visitors to share information they find valuable with others in their networks, creating organic visibility and generating the indirect advertising that organizations covet.

An article on Hootsuite listed five suggestions on how to properly add social to a website, but one of the most critical was the inclusion of buttons that make it easy for people to click and share content, as well as to follow the brand or organization hosting the site.

“Not only do they help you increase awareness of your content, but when you provide your visitors the opportunity to share your content easily, you’re also improving user experience,” the website wrote.

Social media will only to continue to grow in size and scope, and proper leveraging of these platforms as tools can provide an added benefit to the organizations that use them.

The editorial team at Kent State Online is composed of dedicated professionals with expertise in higher education, digital marketing, and content strategy. Our mission is to create insightful, engaging, and informative content that empowers prospective students to make informed decisions about advancing their education and careers.
Latest Blogs
Leadership and advocacy are critical to shaping the future of special education. Professionals in this field often find themselves at the intersection of policy, practice, and systemic change, working to ensure equitable opportunities for all students. Kent State University’s 100% online Master of Education (M.Ed.) in Special Education is designed to prepare graduates for these essential leadership and advocacy roles. Through a curriculum focused on evidence-based practices, inclusion, and systemic change, students gain the skills to make a meaningful impact on students, families, and communities.
The world of sports and performance is evolving, and with it, the demand for professionals who understand the psychological aspects of athletic success is growing rapidly. Athletes, coaches, and organizations are increasingly recognizing the importance of mental fitness alongside physical conditioning. Earning a 100% online Bachelor of Science in Sport, Exercise, and Performance Psychology from Kent State University prepares graduates to thrive in this expanding field by equipping them with the skills to enhance performance, motivation, and well-being.
Technology is reshaping education—and at Kent State University, faculty like Dr. Jiahui Wang are leading the way. As an Assistant Professor of Educational Technology, Dr. Wang is dedicated to helping students and teachers harness the power of technology to create more engaging, effective learning environments.
Explore Our Online Programs
Find a Program
Online Minors
Online Non-Degree Graduate Licensure Programs
Get Started
Frequently Asked Questions (FAQs)
Center for Adult Veteran Services
Approximately 1,500 international students from 100 countries are enrolled at Kent State University. We’re excited to have you join us, and our international admission team is here to help you every step of the way.
About Kent State Online
Contact Us
Tuition and Costs
Meet Our Faculty
Contact Us