Applied Media

The Bachelor of Arts degree in Applied Media provides students with the freedom to explore media-based career paths. This skills-based, hands-on degree consists of a flexible and individualized coursework plan that prepares students for the rapidly changing professional media landscape. Courses come from the wide range of professional undergraduate programs across the College of Communication and Information and include mediated communication, advertising and strategic communication, visual storytelling (including photography, graphics, video and audio production), journalism, media-related technology, data and information. Students also learn how to work in teams and analyze and solve problems.

The Applied Media major prepares students for jobs in all sectors of the media and for positions in a range of jobs that hire dedicated media professionals – including entertainment, sports, travel, government, health and education.

Graduates of this program will be able to:

1. Apply professional standards in the fields of communication, information and media.
2. Analyze and solve problems in the fields of communication, information and media.
3. Create content strategically to communicate ideas, messages and stories using various media channels.
4. Critique work in the fields of communication, information and media.
5. Articulate the value of interdisciplinary collaboration across the fields that comprise the College of Communication and Information.

Learning Outcomes

Graduates of this program will be able to:

1. Apply professional standards in the fields of communication, information, and media.
2. Analyze and solve problems in the fields of communication, information, and media.
3. Create content strategically to communicate ideas, messages, and stories using various media channels.
4. Critique work in the fields of communication, information, and media.
5. Articulate the value of interdisciplinary collaboration across the fields that comprise the College of Communication and Information.

Program Structure

• 120 minimum total credits:
  
  • Choose 9 credits from a list of Applied Media core electives
  • Choose 15 credits from a list of Communication and Information electives
  • Choose 3 credits from a list of writing-intensive electives
  • 3 credits of culminating requirement
  • 37 credits of Kent core courses
  • 53 credits of general electives

Market research analysts and marketing specialists

• 17.7% much faster than the average
• 738,100 number of jobs
• $65,810 potential earnings

Producers and directors

• 10.0% much faster than the average
• 159,500 number of jobs
• $76,400 potential earnings

Public relations and fundraising managers

• 9.2% much faster than the average
• 88,000 number of jobs
• $118,430 potential earnings

Notice: Career Information Source

^{* Source of occupation titles and labor data comes from the U.S. Bureau of Labor Statistics’ Occupational Outlook Handbook. Data comprises projected percent change in employment over the next 10 years; nation-wide employment numbers; and the yearly median wage at which half of the workers in the occupation earned more than that amount and half earned less.}

Ohio Residents

Non-Ohio Residents

¹The flat-rate semester fee of $6,526.80 applies to full-time Ohio resident undergraduate students taking between 12-18 credit hours per semester. This program is calculated at 8 semesters. For part-time semesters: The $592.97 per-credit-hour tuition rate applies to part-time Ohio resident undergraduate students taking fewer than 12 credit hours per semester.

²The flat-rate semester fee of $6,526.80 applies to full-time non-Ohio resident undergraduate students enrolled in a fully online degree program and taking between 12-18 credit hours, PLUS a surcharge of $10 per credit hour of actual credits taken (between 12-18 semester credits or $120-$180). This program is calculated at 8 (15 hour) semesters. For part-time semesters: The $602.97 per-credit-hour tuition rate applies to part-time non-Ohio resident undergraduate students enrolled in a fully online degree program and taking fewer than 12 credit hours per semester, PLUS a surcharge of $10 per credit hour.

An additional Distance Learning fee for all students enrolled in a distance learning course is $15 per credit hour. Program tuition and costs are estimated and subject to change.

Total program cost based on Tuition Guarantee Program for a full-time student taking 12-18 credit hours for 8 semesters. Actual tuition costs may vary based on a student’s chosen academic plan. For a complete listing of tuition rates for approved online programs, please contact Kent State’s Financial, Billing & Enrollment Center at 330-672-6000 or via our website Contact Us link.

The total program costs are estimates and are not final or binding. Program costs are based on standard fees, but fees may vary based on the actual classes taken.  Kent State University disclaims any liability arising from the use of or reliance upon these program cost estimates by any person.  Program costs are subject to change without notice.