visual design

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The experience one has when interacting with technology is fundamentally human. Our digital lives—from navigating a tablet to paying at a bank kiosk—have become so ubiquitous, interwoven and essential to the way we interact with the world and others, that it’s almost hard to remember what life was like before these technologies existed. Simply put, we depend on technology to move our lives forward. It plays a critical role in our individual storylines as well as our collective narrative.
Most of us think about user experience (UX) design as a tech-oriented field, where expert coders build flashy apps and web experiences that dazzle. But as Ben Woods, assistant professor in Kent State University’s online Master of Science in UX Design program, points out, UX is “really all about people. It’s not about the technology.”
Today, when a person explains that they work as a user experience (UX) designer, chances are that more people understand what that means than they would have a decade earlier.1 As technology and innovation become more and more interwoven into the fabric of business, UX design is becoming an increasingly ubiquitous function.
Websites, eCommerce sites, email campaigns, eReaders, mobile apps and more—if you’ve used a screen or a keyboard lately, you’ve touched the work of someone with a job in user experience design (UXD).
For students who have prior experience in UX, come to the program with a willingness to challenge what you already know. While you may have developed a specific technique or process, use the program’s curriculum as an opportunity to supplement or improve your skillset.
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