visual design

When I started Kent State University’s UX master’s program, I was excited about the opportunity to advance my education but apprehensive, because I had no UX experience prior to my enrollment. My expectations were to gain a general understanding of UX, develop a foundation for UX practices and be able to build a portfolio that I could use professionally in search for a career in UX.

When I was considering the Kent State program, I read some UX message boards where posters warned that having a master’s degree in UX would somehow make me less marketable, but now, having finished, the opposite has been true.

Like many, you may be interested in user experience design (UXD) as a concept. Yet, you may be in a different field and unable to see a clear connection of how your career could ever transition into UX design.

I can’t emphasize this enough: Consider each deliverable as possible portfolio material. Starting the course, I was so focused on learning, getting good grades and hitting those deadlines that I often overlooked adequately documenting the process. When it came time to create my portfolio, I struggled to recall all of the steps I took to arrive at my solution. Be sure to take some time after portfolio-worthy assignments to note the steps, objectives and results of your efforts. Your life will be much easier later on.

What makes someone a repeat visitor to a website or motivates them to share it with their networks via social channels? There isn’t one correct answer to either of these questions, because there is a multi-layered, strategic approach to attracting and converting people into frequent visitors. Generally speaking, the best way to achieve this goal is to provide the site audience with valuable, relevant content.

So you’re a UXD professional tasked with building a website for a client that will not only draw people in, but keep them clicking around on the digital property for as long as possible. You’re aware that the Internet has caused people to consume vast amounts of information simultaneously, and a byproduct of this is that your site visitors have extremely short attention spans.

Incorporating video and a well-written, frequently updated blog can help attract the attention of consumers and potentially convert them into viable leads. Having a website that leverages social media integration can also help raise visibility and boost traffic.

Most people considering a career in UXD may not fully understand the difference between user interface vs. user experience, but it’s a critical piece of of knowledge to understand. Ryan Spencer, a UX professional, explains these concepts in the most simple, yet matter-of-fact way possible.

Since you made it to this post, you’ve most likely heard of user experience design (UXD). You may even have a clear understanding of what it means already. For those who don’t, however, a UX designer is a person who works to make a platform or product as user-friendly, enjoyable and useful as possible for end users. This involves seamlessly integrating digital systems and technology into both traditional products and new, innovative products.

It’s no secret that we live in a digital world. The Internet has forever shifted the way that we listen to music, watch videos, read the news and connect with people from all over the world. When it comes to marketing and advertising, brands often try to make an impact with consumers using a variety of media, while hosting them all on a single website.