Usability

Explore key insights and trends in usability and user experience (UX) through Kent State’s blog posts. Learn from industry professionals about UX careers, design principles, and best practices for creating seamless digital experiences. Discover how UX impacts business success, the latest in responsive web design, and how to build an impactful UX portfolio for career advancement.

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The experience one has when interacting with technology is fundamentally human. Our digital lives—from navigating a tablet to paying at a bank kiosk—have become so ubiquitous, interwoven and essential to the way we interact with the world and others, that it’s almost hard to remember what life was like before these technologies existed. Simply put, we depend on technology to move our lives forward. It plays a critical role in our individual storylines as well as our collective narrative.
Most of us think about user experience (UX) design as a tech-oriented field, where expert coders build flashy apps and web experiences that dazzle. But as Ben Woods, assistant professor in Kent State University’s online Master of Science in UX Design program, points out, UX is “really all about people. It’s not about the technology.”
Today, when a person explains that they work as a user experience (UX) designer, chances are that more people understand what that means than they would have a decade earlier.1 As technology and innovation become more and more interwoven into the fabric of business, UX design is becoming an increasingly ubiquitous function.
Websites, eCommerce sites, email campaigns, eReaders, mobile apps and more—if you’ve used a screen or a keyboard lately, you’ve touched the work of someone with a job in user experience design (UXD).
For students who have prior experience in UX, come to the program with a willingness to challenge what you already know. While you may have developed a specific technique or process, use the program’s curriculum as an opportunity to supplement or improve your skillset.
When I started Kent State University’s UX master’s program, I was excited about the opportunity to advance my education but apprehensive, because I had no UX experience prior to my enrollment. My expectations were to gain a general understanding of UX, develop a foundation for UX practices and be able to build a portfolio that I could use professionally in search for a career in UX.
When I was considering the Kent State program, I read some UX message boards where posters warned that having a master’s degree in UX would somehow make me less marketable, but now, having finished, the opposite has been true.
Like many, you may be interested in user experience design (UXD) as a concept. Yet, you may be in a different field and unable to see a clear connection of how your career could ever transition into UX design.
I can’t emphasize this enough: Consider each deliverable as possible portfolio material. Starting the course, I was so focused on learning, getting good grades and hitting those deadlines that I often overlooked adequately documenting the process. When it came time to create my portfolio, I struggled to recall all of the steps I took to arrive at my solution. Be sure to take some time after portfolio-worthy assignments to note the steps, objectives and results of your efforts. Your life will be much easier later on.
What makes someone a repeat visitor to a website or motivates them to share it with their networks via social channels? There isn’t one correct answer to either of these questions, because there is a multi-layered, strategic approach to attracting and converting people into frequent visitors. Generally speaking, the best way to achieve this goal is to provide the site audience with valuable, relevant content.
So you’re a UXD professional tasked with building a website for a client that will not only draw people in, but keep them clicking around on the digital property for as long as possible. You’re aware that the Internet has caused people to consume vast amounts of information simultaneously, and a byproduct of this is that your site visitors have extremely short attention spans.
Incorporating video and a well-written, frequently updated blog can help attract the attention of consumers and potentially convert them into viable leads. Having a website that leverages social media integration can also help raise visibility and boost traffic.
Most people considering a career in UXD may not fully understand the difference between user interface vs. user experience, but it’s a critical piece of of knowledge to understand. Ryan Spencer, a UX professional, explains these concepts in the most simple, yet matter-of-fact way possible.
Since you made it to this post, you’ve most likely heard of user experience design (UXD). You may even have a clear understanding of what it means already. For those who don’t, however, a UX designer is a person who works to make a platform or product as user-friendly, enjoyable and useful as possible for end users. This involves seamlessly integrating digital systems and technology into both traditional products and new, innovative products.
It’s no secret that we live in a digital world. The Internet has forever shifted the way that we listen to music, watch videos, read the news and connect with people from all over the world. When it comes to marketing and advertising, brands often try to make an impact with consumers using a variety of media, while hosting them all on a single website.
As more consumer-facing brands look for ways to keep their current customers while implementing measures to help attract new ones, creating a positive user experience has been at the forefront of any new initiatives. Unfortunately, unless something goes wrong, the importance of the user experience goes unnoticed.
From the technology in your car and computer to the technology in your phone and television, user experience design (UXD) is an integral component of our daily lives. As society continues to rely more and more on digital experiences, there will continue to be an increase in UX designer jobs, as businesses need well-trained experts who understand the effect of user interactions within our digital world.
Whenever you visit a website on a computer or smartphone, you’re probably not thinking about the layout and usability of it. As a consumer, you generally just want a site that works and navigates you quickly to the buttons that you click on the page. But the fact is that this pleasurable online experience was architected by an individual who understands exactly what people want when they’re online.
User experience design (UXD) is one of the fastest-growing career fields in the United States, according to Business Insider. It is a discipline that combines a number of factors that impact our daily lives, whether we realize it or not.
Have you ever considered a career as a User Experience Designer (UXD)? UXD is one of the fastest-growing career fields in the United States. Check out these facts about a career as a UXD professional!
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