visual design

With a projected 10-year job growth rate of over 20 percent,1 the field of user experience (UX) design is exploding right now, and a graduate-level UX degree can help you get into the fast lane of this ever-expanding career track. If you’re forward thinking, curious about UX design trends and someone who thrives in a fast-paced and dynamic environment, you just might have what it takes to be a successful UX designer—at least according to Ben Woods, a UXD professional with nearly two decades of experience and a faculty member at Kent State University.

Part of finding the perfect UX design career is building an awesome portfolio. Below, we’ve provided five easy steps to help you develop a portfolio that is sure to turn heads, helping to give you and your career the opportunity to excel.

As user experience (UX) designers consider their long-term career goals, some assume that management is the obvious next step. It’s true that the best managers usually have a background in the field they manage. But management also requires skills for which designers aren’t often trained, including leadership, time management, budgeting and interpersonal skills. Not every talented designer is a good fit as a manager, but for the right person, UX design management can be an immensely rewarding and satisfying career path.

An increased emphasis on interaction with digital platforms in the contemporary world means new career paths for creatives working in digital fields—especially those whose skills lend themselves to user experience (UX) design and development. If you’re a graphic designer thinking about a career change, consider making the switch to UX design.

Good user experience (UX) is good business. The average American internet user spends nearly 24 hours per week on the internet, and best practices in UX design have become crucial not only to success online, but also in the physical world, where online brand and service experiences carry over into other real-time interactions.1 But since the internet is where we largely work, study, socialize and shop today, implementing proven UX design principles can make the difference between successfully engaging users and losing them to competing sites and services.

Nobody likes a 404 page. It’s never the page you were trying to find, and it’s usually not your fault that you ended up there. Standard error messages can be inscrutable, and the typically austere 404 page itself can disconnect the user from the overall site experience, which can sour them to your site and even your brand. So how do you create a 404 page that is dynamic, that easily redirects the user back to the content they want and that’s even a little bit fun?

User experience design (UXD) is a strategic design approach that attempts to guide product or platform users through a meaningful and easy-to-navigate experience. While designers can use many methods to help their users navigate a given platform, how users will actually choose to interact remains outside UX designers’ control. Therefore, much of UXD inherently deals with the prediction of human behavior; this can be thought of as the psychology of UX design.

When a website is excellently designed, we tend not to pay attention to the reasons why it’s so great—we simply enjoy it. On the other hand, if a website is difficult to use or frustrating, we’re more likely to take note of exactly what is making our experience so bad. This phenomenon has a name: It’s called the negativity bias, and simply put, it’s the sociological explanation for why we’re more likely to notice a negative experience than a positive one.1 It turns out that negative experiences require more thought for us to process, as they take us away from the experience we expected and demand a shift or adjustment in our thinking and action.2 Unsurprisingly, these moments are more likely to stick with us than a moment that went perfectly according to plan.

Today’s interactive designers are tasked with consistently achieving something more than aesthetically striking creative. In today’s marketplace, digital media is king—and the evolving need for digital marketing is far more complex than that of more traditional marketing channels. Designers must consider the different journeys being undertaken by those for whom they are designing. They must design with the knowledge that 30 percent of all commerce is conducted on a mobile phone and let the platform a person may be using inform their work.1

On Saturday, January 13, 2018, a terrifying message populated the screens of over a million smartphones in Honolulu, Hawaii. It read: “BALLISTIC MISSILE THREAT INBOUND TO HAWAII. SEEK IMMEDIATE SHELTER. THIS IS NOT A DRILL.” As the world now knows, this turned out to be a false alarm. An investigation into the incident found that the message was sent by mistake when a state employee hit the wrong button during an internal drill.1